Starting our business - scary time!

November 21st, 2007

With the recent demise of Sustainability Northwest / National Centre for Business and Sustainability we were presented with a choice - go and find another job or try and do something ourselves. Perhaps foolishly we opted for the latter. It is a risk but it is also an opportunity and we felt that we had something to offer that was best utilised on our own terms.

After much deliberation we have a name - Association for Sustainable Change. Association because we believe that the meanings (a group of people organised for a joint purpose; fellowship or companionship; connection between ideas) fitted well with how we see ourselves. It also reflects the way in which we would like to operate: collaboratively; in partnership with others that ensures the right skills are brought to bear to address the problems that we face. Sustainable Change because driving us is the belief that we urgently need to move onto a path where the environmental limits that we face are reflected in our approaches to social and economic development.

Why this blog? Sustainable development is a messy issue that cuts across everything that we do and no-one (individual or organisation) can have all the tools/knowledge/time to tackle it on their own - we certainly don’t! So as we mentioned above, we see a collaborative approach as essential if we are to get anywhere and we see this blog as part of that. Knowledge has social value and we hope that by sharing our work, our experience, and our thoughts that this may be of some use to others. Of course, the real social value of what we post is defined by others not ourselves but the first stage is to share it.